in other words, fancy motherf*cker.

Our new summer release takes a hint from the sleek, seemingly effortless style of the Italians.

Katie new

Katie’s sleek and seductive shape conveys confidence and poise.

Olaf new

A smaller, more refined version of the Aviator, the Olaf is a classic frame with a contemporary twist.

An aesthetic so distinct they’ve even got a term for it: sprezzatura, making the difficult look easy.

Clean, cool, confident: our new collection is made up classic shapes with a modern twist that will smoothly accentuate any look. Now, anyone for gelato?

Dexter new

Dexter is a refreshing take on a timeless and cool, yet understated frame.

Allen new

A Strong and sturdy frame, Allen’s straight, strict shape exudes classic style.

Jamie new

A pocket-size round-shaped optical frame, Jamie is a practical, modern intellectual.

Tyler new

The Tyler has a round and modern shape, and its special construction technique, combining metal with acetate, gives it a ritzy appeal.


A delicate, oversized frame with smooth metal temples, Liz is as elegant as they come. Now available in new colour Sugar Man.

collection updates.

We’ve reintroduced some our favourite designs in new season acetate.


Ample round frame catches the easygoing attitude of Byron Bay. A unisex look, suitable from sunrise to sunset.


An elegant, curvy frame, Monty has a classic, yet refreshing and modern appeal.


A feminine sun frame with very rounded lenses and lean, modern curves.


Easton rounds and refines the Monty’s brushstroke lines. Regular fitting, with an androgynous elegance. Now available in new colour Purple Rain.


From the boardroom to the bar-stool, you can take the Baker anywhere. A heritage design with a modern, lightly slanted lens, this frame will be a contemporary classic.

campaign photography by Jeroen W. Mantel
styling by Thomas Vermeer
still photography by Elmer Driessen